Privacy policy

Privacy Policy

Last updated: 10/05/2026

This Privacy Policy explains how MAXX™ STRIP collects, uses, stores, and shares personal information when you visit maxxstrip.co.uk, place an order, subscribe to emails, contact us, or use our services.

The ICO says a privacy notice should explain why personal data is processed, how long it is kept, and who it is shared with, and should be simple to read and easy to access (ICO privacy notice guidance).

Who We Are

MAXX™ STRIP is the trading name of DALZIEL STORES LIMITED

Contact details:

  • Email: help@maxxstrip.co.uk

  • Address: 45 Albemarle Street, Mayfair, London, United Kingdom, W1S 4JL

Personal Information We Collect

We may collect the following information:

  • Name.

  • Email address.

  • Billing and delivery address.

  • Phone number, if provided.

  • Order details.

  • Payment status and limited payment information.

  • Customer support messages.

  • Marketing preferences.

  • Website usage data, such as device information, IP address, browser type, pages viewed, and cookie data.

We do not intentionally collect sensitive personal data unless you choose to provide it to us.

How We Use Your Information

We use your information to:

  • Process and deliver orders.

  • Manage payments, refunds, and returns.

  • Provide customer support.

  • Send order confirmations, delivery updates, and service messages.

  • Send marketing emails if you have opted in.

  • Improve our website, products, and customer experience.

  • Prevent fraud, chargebacks, abuse, and unauthorised activity.

  • Comply with legal, tax, accounting, and regulatory obligations.

Legal Bases for Processing

Where UK GDPR applies, we rely on the following legal bases:

  • Contract: To process orders, deliver products, and provide customer support.

  • Consent: For optional marketing emails and non-essential cookies where required.

  • Legal obligation: For tax, accounting, compliance, and record-keeping obligations.

  • Legitimate interests: To operate, secure, improve, and protect our business, website, and customers.

Marketing

If you subscribe to our newsletter or opt into marketing, we may send you emails about products, offers, and updates. You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us.

We will not sell your personal information.

Who We Share Information With

We may share personal information with trusted service providers that help us operate the store, including:

  • Shopify or our ecommerce platform.

  • Payment processors.

  • Delivery and fulfilment providers.

  • Email marketing platforms.

  • Analytics and advertising providers.

  • Customer support tools.

  • Professional advisers where necessary.

  • Authorities, regulators, or law enforcement where required by law.

These providers may only use your information as needed to provide their services or as otherwise allowed by law.

Payments

Payments are processed by third-party payment providers. We do not store full card details on our own servers. Payment providers process payment information according to their own security and privacy terms.

Cookies and Analytics

Our website uses cookies and similar technologies to operate the store, remember cart contents, understand website performance, and support marketing. The ICO says websites must tell visitors about cookies and, for cookies that are not strictly necessary, obtain appropriate consent (ICO cookies guidance).

You can manage cookies through your browser settings and, where available, through our cookie banner or preference centre.

How Long We Keep Information

We keep personal information only for as long as needed for the purposes described in this policy, including order fulfilment, customer support, legal, tax, accounting, fraud prevention, and dispute resolution.

Typical retention periods may include:

  • Order and transaction records: up to 6 years for tax and accounting purposes.

  • Customer support messages: as long as needed to handle the issue and maintain records.

  • Marketing data: until you unsubscribe or ask us to delete it, subject to suppression-list requirements.

  • Website analytics: according to the settings of the analytics provider.

International Transfers

Some service providers may process data outside the UK. Where this happens, we rely on appropriate safeguards where required, such as adequacy regulations, contractual protections, or other lawful transfer mechanisms.

Your Rights

Depending on the circumstances, you may have rights to:

  • Access your personal data.

  • Correct inaccurate data.

  • Delete your data.

  • Restrict processing.

  • Object to processing.

  • Withdraw consent.

  • Request data portability.

  • Complain to the ICO.

To exercise your rights, contact help@maxxstrip.co.uk

You can also contact the UK Information Commissioner’s Office through ico.org.uk.

Security

We use reasonable technical and organisational measures to protect personal information. No website, system, or transmission method is completely secure, but we work with reputable providers and take steps to protect customer data.

Children

Our products and website are intended for adults aged 18 and over. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will be posted on this page with the updated date.